Banning Cigarette Advertising to Protect Youths
Health Care December 15th, 2009
- Prohibition of advertising, promotion, and sponsorship activities by tobacco products, including cigarettes, to protect young people from the dangers of smoking. Moreover, the age of smokers in Indonesia beginners get younger age, ie a dozen years, and some have started smoking at age below 10 years.
It was made Director of Tobacco Control Support Center, Public Health Specialist Association Alex Papilaya Indonesia, Wednesday (27/1/2010). As reported earlier, the Government Regulation (RPP) of the Tobacco Products Security as addictive substances for Health prohibition expressly includes advertising, promotions. and sponsorship of tobacco containing products such as cigarettes.
Prohibition of advertising, promotion, and sponsorship activities by tobacco products, including cigarettes, not to worry about going off industries, especially advertising or the media. He gave an example, advertising expenditure, for example, recently was not dominated by the tobacco industry.
Based on AC Nielsen data reported in some media recently, advertising expenditure during the year 2009 amounting to Rp 48.5 trillion. Advertising expenditure is dominated by four sectors, namely corporate services, telecommunications, toiletries, and drinks. Highest position as an advertising shopper occupied by the telecommunications sector, followed by the government and related political campaign period. “Empty spaces left by the tobacco industry will be filled by other products,” he said.
He said the difficulty of smokers to quit tobacco industry also cause continues to have a market. The most important thing is to prevent young people try smoking.
